Sometimes it’s hard to find an interesting subject to post, particularly if you’ve been at it for a year or more, as I have. Going over old ground will only serve once or twice - readers change and if they haven’t been with you for long, they probably won’t know warmed-up fare from freshly concocted dishes.
There is one way to make sure the news is always sensational: invent it!
Decades ago there was a free-lance journalist working for any London newspaper which would buy his stories; Beloved knew him when he was a young man; the two of them collaborated on a long forgotten piece of film, for which Beloved wrote the score.
One day Eric asked “Did you ever see the piece about Margaret Truman singing at Covent Garden in the press? I wrote it.”
Beloved, who was already employed at the Royal Opera, couldn’t believe his ears. Margaret Truman was a singer? Surely not.
“Well” Eric said, “I needed a story, so I rang the White House, giving the name of The Times Of London, got through to the Press Office and asked them, if they could they please confirm the rumour that Margaret Truman was to appear on stage at Covent Garden as a singer.”
“As there had never been such a rumour, naturally, they denied it,” Eric added, "which made the piece ‘White House denies rumour that the President’s daughter is to appear at Covent Garden’ the absolute truth”.
If you didn’t already, now you know how it’s done.